Best Instagram Aesthetic Selfie Story Filter Ideas (with examples)

Best Instagram Aesthetic Selfie Story Filter Ideas (with examples)

24th November, 2023

Do you ever look at your favorite creator's story and wonder how their story looks absolutely stunning? Then let us tell you the secret.

It's story filters.

They add filters to their story to make it look more beautiful and win the hearts of their audience.

Here's the good news.

You can also get the same glam by using Instagram story filters. If you dream of becoming an Instagram influencer or creating eye-catching stories to share with friends and family, this article is for you.

There are many Instagram story filters with various presets. Each feature adds uniqueness to the story. It's a great way to make your story look lively and a fantastic tool to gain engagement simultaneously.

In this post, you'll know about some of the best Instagram story filters, their importance, and much more.

So, let's dive into it.

7 Top Instagram Story Filters

Now that you know what Instagram story filters are, let's look at some of the best ones you must use.

1. Sunglasses Flip

By: British Vogue

It's a perfect filter for your Instagram story by British Vogue.

It was created for the promotion of the latest Salvator Ferragamo sunglass styles. Interestingly, the Sunglass flip-through filter shows not one or two but four interactive designs. So you can try these designer shades in whatever color you like.

It's a unique and creative way to encourage people to buy the product. It makes them feel as if they already own the product. If you look closely, you'll notice each Sunglass has intricate details that distinguish it from others. These details include:

  • Glow
  • Stars
  • Sparkles
  • Rainbows
  • Reflections

2. Kawaii

By: @lilithcollaegart

Want to make your pictures extra artsy?

It is among the best and cutest filters. It'll make you look extra adorable. With all the doodles around you, it'll feel like you're in a different world. A world that's full of colorful doodles that make your Instagram story like a fantasy world.

No matter what aesthetic you like.

This filter will give a new vibe to your story.

3. Air Matte


Do you still have to go to stores to try new makeup?

Well, not anymore.

Nars is changing the game and has created a unique filter that allows people to test different lipstick shades without visiting the store.


There is no need to go to their store, apply the product, and go through all the hassle. You get three lipstick options from the Air Matte line when you choose this filter.

4. Space Face


You can tell by the name it's related to magical space. This superb filter is a space mask with pastel stars and planets. One fascinating thing about this filter is that Space Face gains extra points.


The filter gains some points depending on how well it fits on someone's face. There are not many filters with this feature.

Overall, the work of is stunning as they have made many filters for famous singers like Ariana Grande, Justin Bieber, and even Kylie Jenner.

5. Lil Anime Doll

By: paigepiskin

You might have already understood what this filter is by reading the name. If you are an anime watcher who loves watching Sailor Moon Attack On Titan, this filter is a must-try.

It'll make you look cute yet funny at the same time. This filter is a must-try for anime lovers.

6. Stormi Butterfly

By: Kylie Cosmetics

Instagram influencers love beauty filters. But if you're a business owner, you shouldn't rely solely on branded filters. Kylie Jenner knows this, and that's why this filter by Kylie Cosmetics has gained huge popularity.

The effects are dreamy, and delicate butterflies give a fairy-like appearance.

But it's not the only face filter by Kylie Cosmetics. There are many others, such as make-up tester face filters like NARS.

7. The Queen’s Gambit

By: Netflix

It is one of the smartest tactics to expand your reach when selling a virtual product. The Queen's Gambit is a Netflix movie that immediately went viral.

And if you think this filter is related to it, then you're 100% right. If you're a The Queen's Gambit fan, you must try it.

The chess pieces will start moving on the smartphone screen when you click the record button while using this filter.

It's like you're the main character of a movie.

It's a genius move from Netflix. It gained the attention of even people who hadn't watched this movie.

What are Instagram Stories Filters?

Have you ever watched Instagram stories of your friends when, out of nowhere, there are lemons squeezed in their eyes or heart arrows coming towards them? Or stories in which they look like an alien with an octopus in hand.

These are Instagram filters.

They are digital overlays or effects that users can apply to their photos and videos within the Stories feature on the Instagram platform. These awesome filters can be of different types, such as beauty, animated, AR, and vintage filters.

How To Search Instagram Story Filters?

Want to know how to find the best Instagram filters?

Here's a quick step-by-step guide.

  • Open the Instagram app and log in. Swipe right or tap on your profile picture for the Stories camera.
  • Swipe left or right to preview available filters. Tap "Browse Effects" for more options.
  • Use the search bar to type keywords related to desired filters. Browse results and tap filters to preview.
  • Tap "Try It" to apply a filter. Save favorite filters with the bookmark icon.
  • Access saved filters in the "Saved" tab of "Browse Effects."
  • Explore regularly as new filters are added.

Do's And Don't Of Using Instagram Story Filters

There are various Instagram story filters. But using any filter for your Instagram story is not the best approach. Here are some do's and don'ts for Instagram story filters.



Stay current with trends

Use unfitting filters

Create your own filters

Forget to save favorites

Experiment and explore

Overuse or misuse of filters

Customize for consistency

Disregard platform guidelines

Use interactive filters thoughtfully

Ignore filter navigation tips

Why Should Businesses Use Instagram Story Filters?

Nowadays, simple images bore people. Even if your story is interesting, it's not enough. Your story should make your audience go 'WOW.'

Instagram story filters are an incredible way to achieve it.

Even big companies such as Gucci, Nasa, and Dior have recognized this untapped market. That's why they create their own AR filters. They are smartly using stories to gain more engagement from their target audience. Here's how it goes:

Create a filter → Instagrammers share it → Free marketing → Filter goes viral.

Now, it's clear that these unique filters play a key role in helping your brand stand out. Even in a crowded market, it sets you apart from competitors. Your brand isn't just about products anymore.

It's about speaking to your audience and providing them an enjoyable experience. Sharing filters creates a sense of community around your brand. It creates a space for users with the same interests to engage with each other.


Instagram story filters are a great way to showcase your creativity and make your stories lively. There are different filters to enhance your Instagram story-telling game. More than 500 million people are already using Instagram story filters.

It's high time to start using it.

Sharing stories is not about adding a picture. It's about building a deep connection with your audience. However, you've got to grab your audience's attention, and with Instagram story filters, you can quickly get this job done.

There are people who are waiting to find out about your brand and avail your services. But for that, you should know how to appear in front of them and be their favorite. If you're tired of not seeing progress or want to take your Instagram page to the next level.

Then, Socialshaft can help you. Get thousands of likes, shares, and followers within 30 minutes.

Contact us today.